Social Media Marketing

Social Media Marketing

Social Media Marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social Media is a vast area to do marketing. Actually its little different because it is the easiest medium through which we can know anything, and nowadays it is not just for communication anymore it’s a great tool that is responsible for marketing also and for future business. There are many sites through which people can visit and get to know all the details that they want.

Facebook, Instagram, twitter and many more and this is the platform through which people use to run their business and it is all about digital marketing. The key is to get successful on social media is to be active all the time. It is important as social media is an open market where you can compete with the businessman on the same target and get the best feedback. It is the responsibility for the organization to take care of the customers. As we know there are competitors in the digital market.

Social media is useless if you cannot build and maintain a healthy relationship with other users.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social network or at a ‘mainstream’ search engine.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

HOW ALADINN HELPS BUYER AND SELLER TO MEET

Buyer And Seller Concept By Aladinn Technology Pvt Ltd

When buyer searches on internet for a business they are looking for, Aladinn Technology Pvt Ltd helps such businesses to reach to these customers by bringing their website on the first page of the search engines like Google, Bing, Yahoo etc which customers generally prefer.

64% of local customers use online search engines and directories as their main way to find local business; only 28% of people use old paper directories as their preferred source of local information.

If a new buyer is looking for your business, and the business is with no address then it is a business with no existence, so, Aladinn Technology Pvt Ltd mark the businesses on Maps that enables the customers to reach the place in time.

When users search for your product or service, the local search listings are the ones that dominate. In most cases, these local listings will be accompanied by markers for the lucky few, along with their addresses and phone numbers.

Nowadays, each and every customers are visiting a place with reviews only and Aladinn Technology insures your buyer should leave review about your company that will make your business improve and evaluate things more and so does the customers will want.

Aladinn Technology Pvt Ltd is always here with a new service of Google Map Virtual Tour (GMVT) that will enable the customers to have a complete view of your business 360-degree from inside-out which will attract your customers more.

Aladinn Technology helps in managing your business and promote on the social sites called the Social Media Optimization (SMO), this makes your business reach a large number of customers to view your business.

Social media platforms provide an opportunity for business and brands to get maximum exposure so that your business can have a stronger web presence. It makes users aware of your brand by helping you create an exclusive space for your company and brand on the World Wide Web.

Local SEO also helps in promoting your business to the right customer at the right time as when the buyer will search for your type of business they will be able to see your business in the local area around them and will prefer the area that is near and can be reached easily and the business which has positive reviews and better ambience than others, so, Aladinn Tech helps businesses to reach to such type of customers and promote your business when they are searching for your type of business through internet and also shows your ambience through Google Map Virtual Tour and also positive reviews for your business which attracts the customers towards your business more and promotes your business.

Online Marketing Trends

Online Marketing Trends

Marketing is a field dominated by those with the foresight to plan ahead, anticipate changes, and jump on trends before your competitors do, so take note of these trends to come and prepare for them. You don’t have to use all of them, but you should be aware of their existence if you want to continue being competitive in your industry.

Few people would have predicted that Pokémon Go would have taken off as radically as it did, earning $10 million a day in new revenue during its peak. Enthusiasm for it has largely died down, but the app has had two main effects on the online marketing community; one, it’s shown that users are ready for augmented reality (AR) experiences, and two, it’s given marketers a taste of the earning potential here. You can expect to see more brands coming out with AR games, AR ads, and attempts to capitalize on AR apps that already exist.

Social media users are beginning to demand more in-the-moment content, giving them a vicarious view into a world (or event) they’d previously been unable to access. Thanks to faster Internet and the ubiquity of mobile devices, live video has become something of a trend on its own, with more and more apps and platforms giving some kind of “live streaming” functionality; even this year’s first Presidential debate was streamed live, drawing millions of viewers in. Live video has been on an upward streak for the last few years, but I believe 2017 will be the year when it fully takes off, utilized by more brands and more individuals than ever.

As marketers, data is our lifeblood. We need quantitative information to tell us who’s buying what, when, why, and what messaging is most effective for them. But even data analysts frequently have problems understanding exactly what the data is saying; our brains weren’t made to process vast amounts of raw numerical data this way. Now, technology is finally catching up to the “interpretation” part of data analysis; there are dozens of data visualization tools on the market already, but in 2017, every business is going to want to start using them – the ones who don’t will be left at a significant disadvantage. The technology will be more sophisticated, and data analysis needs will be greater than ever.

Yes, native advertising is one of the oldest trends on this list. It’s been used for years by brands looking for an easy way to get natural-looking visibility. But native advertising is on an upward swing; as consumers continue to condemn or ignore most forms of conventional advertising, native advertising becomes a sneakier (yet effective) way to get those consumers’ attentions. We may also see newer, more improved forms of native advertising offered by major publishers, or brands who have previously opted not to offer this method of advertising.

Online marketing is becoming more crowded; though the number of available consumers has remained more or less steady, millions of new businesses have flooded into the space for a piece of the pie. This is especially true in the content and social media marketing spaces. One of the best solutions for this is to target a more specific niche, appealing to a narrower range of demographics with a more specific topic. As a result, we’re bound to see more companies opting for more targeted, almost personal-level content and campaigns.

Users are also craving more immersive experiences, giving them the feeling that they’re doing more than staring at a phone or laptop screen. Augmented reality (AR) and virtual reality (VR) are two technologies driving this mentality forward (and I’ve already mentioned AR), but don’t forget other ways of providing this immersive experience. You can offer 360 videos to make your users feel like they’re living in a moment, or host live webinars and workshops to get people to engage with you. The key is to provide some level of interaction in a way that makes people feel like they’re a part of something bigger.

Attention spans have fallen to goldfish-like levels, and we’re only going to grow more impatient and demanding as technology progresses. The potentially infinite scrolls of social media news feeds and endless streams of content from almost every brand and individual we follow have forced us to filter out the majority of messages we see as white noise. We skip articles. We skip posts. We share articles after only reading the headline. In response, more marketers are going to learn that dense content is key, making every line and every word count.

I project these trends based on the current information I have, including last year’s trends, the introduction of new technologies, and how I see and hear marketers talking about the year to come. Instead of diving headlong into them, research them carefully, and either strategist how to include them in your marketing campaigns—or compensate for them once they start circulating.

Mark Zuckerberg’s: Beginning

Mark Zukerberg's

Mark Zuckerberg stayed fascinated by coding and wanted to work on the development of new software.

In 2002, after graduating Phillips Exeter, Zuckerberg entered Harvard University. By his second year in the Ivy League, he had gained a reputation as a software developer on campus. It was then when he wrote a program CourseMatch, which helped students choose their subjects on the basis of lists of courses from other users.

FaceMash – A Fun Site for Voting:

In 2003, once summer evening when Mark Zuckerberg suffered from insomnia in the Harvard dormitory room, he got an idea to create a site called FaceMash. Mark decided to hack the database of Harvard, where the students uploaded their profile pictures. He quickly wrote a program that randomly selected two pictures of two random female students and put them next to each other, asking “Who is hotter?”, giving the option for voting.

The process was in full swing and site was visited by most of the students at Harvard. When the number of visitors exceeded the limit, the server crashed due to overload. Mark appeared before the committee on computer hacking. Of course, nobody told Mark Zuckerberg ‘Well done!’ and he received a disciplinary action, and had noticed that such kind of things cause stormy interest in society. By the way, Harvard has refused to comment on the incident up till now.

The Rising of Facebook:

About ten months before the Zuckerberg’s FaceMash epic, one of the students of Harvard – Divya Narendra – had already spoken with the idea of creating a social network exclusively for Harvard students, many of whom were suffering from emotional stiffness. And not have ‘aliens’ engaged into the network, Narendra suggested using Harvard email address as the main username.

Divya Narendra’s partners were twins Tyler and Cameron Winklevoss. The father of the Winklevoss twins, Howard Winklevoss, is a successful financial consultant and put in his sons a lot of efforts and money – so the problem with the initial capital for the future network could be solved easily.

In conversation with Mark, Narendra said that the project would be called Harvard Connection (later renamed to ConnectU), and its members would post on the Internet their photos, personal information, and useful links. The tasks of Mark Zuckerberg included programming of the site and creating a special source code, which would allow the system to work as quickly as possible.

After a private meeting with Narendra and the Winklevoss twins, Zuckerberg agreed to join in the work, but the potential of his new partners he estimated doubtingly. While working on Harvard Connection, he got a fantastic idea for his own social network.

On February 04, 2004, Mark Zuckerberg registered the domain name TheFacebook.com, now known throughout the world as Facebook.com. However, it functioned only within Harvard.

After Zuckerberg and his partner Eduardo Saverin realized that there were already 4,000 users registered on Facebook, they came to the conclusion that they needed services of new programmers. One of them was a Mark’s neighbor, Darren Moskowitz, who further opened the Facebook service to students at Columbia University, Stanford, and Yale.

Online Reputation Management

Online Reputation Matters

Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies have made it primarily an issue of search results. Online reputation management is primarily concerned with managing the results on websites that evaluate products and services and make recommendations and referrals.

The concept was initially intended to broaden public relations outside of media relations. As the internet and social media became more popular, the meaning has shifted to focus on electronic communities, such as review sites, social media and- most prominently- the top search results on a brand of individual. Some businesses have also adopted unethical means to falsely improve their reputations.

Reputation Management is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.

Specifically, Online reputation management aims on monitoring the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to online reputation problems. Most of reputation management is focused on pushing down negative search results. Under business circumstances, online reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.

Your online reputation is how others see you when they look for you online. Online reputation management means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the internet. Online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward.

If someone writes something negative about you online, it can put you at a serious disadvantage over the long term- especially if you’re not aware of it. So, it is important to keep tabs on what people are saying about you online and then take steps to correct any inaccuracies. Your online reputation may soon impact your ability to get credit.

SEO is about promoting a specific website or page to the top of the search results. Online reputation management is about controlling the collection of websites that appear in your search results. That means the tactics and measures of success are different.

Reputation busting powerhouses like Yelp and Ripoff report have thousands of pages of content, and tend to rank very highly in Google. That means if you’ve got a bad review on one of those sites, you’ll be fighting an uphill battle.

Benefits of Local SEO for Businesses

Local Search Volume

Local SEO is important for local businesses as local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business.

Local SEO reaches local customers when they’re looking to buy your service – they need your service and they’re ready to buy it. And those new customers aren’t just online customers, they’re ‘real customers’. Local online marketing promotes your business (your name, your services, address, phone number…) not just your website. So your new customers will call you or walk through your front door not simply visit your website.

Local SEO helps to attract new customers to your business as today’s youth doesn’t use old paper directories as their preferred source of local information, they only believe in getting the information in just one click and so does the local SEO helps the businesses to reach such customers and the youth today to promote their business and acknowledge them about the business enterprise.

Local SEO also helps the customers to check the quality of the services of the business and can differentiate amongst the business which is beneficial for them in their own area and can be reached easily and fast and in time as the local customers are switching to internet to find local businesses and there’s no better time to connect with a potential customer then when they really need you.

Local SEO

More and more local customers use mobile phones and mobile ‘apps’ to find best local business while they’re walking around. Local SEO covers both PC and mobile internet access meaning you never miss out on a potential customer. Unlike other advertising like local papers, leaflets etc. with local SEO there is little wasted exposure. You reach potential customers when they need you not when they don’t. This makes local SEO both effective and efficient.

Word of mouth is a major factor in the success of local businesses. Get your trusted customers to review your business online and attract hundreds of new customers. These trends are strong now and they’re only going to get stronger and more significant in the future. Now is the time for you to take advantage of local search engine optimization and boost your business before your competitors boost theirs. Local SEO also removes the guesswork from local marketing. It’s not like dropping leaflets through a letterbox or putting an ad in a local paper which may or may not be seen by someone interested. And hence, local SEO is very much important for any business enterprise in today’s world to attract new customers into your business.

FACEBOOK MARKETING

Facebook Marketing

Facebook marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytic s tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address stakeholders through Facebook marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

On a strategic level, Facebook marketing includes the management of the implementation of a marketing campaign, governance, setting the scope and the establishment of a firm’s desired social media “culture” and “tone”. To use Facebook effectively, firms should learn to allow customers and internet users to post online comments, product reviews etc., rather than using marketer-prepared advertising copy.

While Facebook marketing is often associated with companies, as of 2016, a range of non-for-profit-organizations and government organizations are engaging in Facebook marketing of their programs or services. Facebook marketing allows individual, businesses and other organizations to interact with one another and build relationships and communities online.

Social networking sites allow followers to repost comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the user’s connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product or the company.

Through Facebook marketing, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on Facebook, products can reach a very narrow target audience. Facebook marketing also include much information about what products and services prospective clients might be interested in.

BENEFITS OF FACEBOOK MARKETING

Facebook pages are far more detailed than other accounts. They allow a product to provide videos, photos, and longer descriptions as other followers can comment on the product pages for others to see.

Facebook marketing is an increased exposure to potential customers that also helps to find new customers for a business. Facebook marketing also focus on gathering more leads to provide your business with a long term sustainable business in the market. Facebook marketing also helps in lowering the price of marketing as Facebook advertisements are inexpensive compared to traditional print, radio or television advertisements and are more targeted. Facebook marketing also helps in increasing the web traffic and boost Search Engine Optimization.

Promotion of Facebook page is required for any business enterprise so that your social media works hand-in-hand with more traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.

Businesses like Makemytrip.com, yatra.com etc. and some of the shopping sites are being promoted much through social sites only and the continuous updates and posts from such companies makes customers or the social site users more attracted and also more the customers will see more they will know about the business and the work and hence more customers and viewers for the business, the more the publicity among the users the more the promotion and the more the customers of the business.

ONLINE REVIEW MARKETING

Online Review Marketing

Online Review Marketing is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity. Online Review Marketing helps you to monitor the status of your business on the internet by ethically managing negative content that is destroying your business and brand reputation. This enables your business to welcome customer feedback, in a systematic manner, improving your business process.

Hence, your business achieves the highest customer satisfaction level that you have ever seen. Online reviews have created a new form of marketing and communication that bridges the gap between simple word-of-mouth and a viral form of feedback that can move virtual mountains for a business.

Specifically, online review marketing aims on monitoring the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems. Most of review management is focused on pushing down negative search results. Under business circumstances, reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.

The rewards of consumer feedback are significantly positive to all businesses. Applying reviews and feedback from customers will improve your company’s operations, rectify shortcomings, and provide insight for delivering outstanding products and customer service.

Consumers usually try to behave rationally. They want to make objective decisions, but many factors interfere with this behavior. Problems occur because we have limited knowledge of information, and constrained memory of past lessons. These factors have created an environment where people have learned to rely on others to assist in decision making.

In that way, we expand our business on social networks in making choices. The internet is boosting the volume of information readily available, but the human capacity for memory has not changed. This means we will continue to increasingly look to others to help us make decisions.

GOOGLE MAP VIRTUAL TOUR

Google Map Virtual Tour

Google Map Virtual Tour is a technology that provides panoramic views from positions along many streets in the world. With Google Map Virtual Tour, your customers can walk around, explore, and interact with your business like never before. Customers will be able to truly experience your business- just like being there!

It’s an opportunity to showcase your business to customers around the world. Let us bring your business to life using Google Map Virtual Tour technology.

Google Map Virtual Tour photo shoots work around your business’s schedule and are designed to be of minimal impact to your operations. They’re completed in a few hours. After that, sit back & relax. Your 360 tour will show up across Google in just a few weeks.

Increase your visibility across Google with a professional quality Google Map Virtual Tour of your business. It’s an easy, fast and affordable way to show off the beauty of your business across the web. It helps to optimize the asset digitally in an effective way and also let the Business listing within Google’s Search Engine Results Page.

The users will feel immersed in the action happening just around them. Google Map Virtual Tour, where the user can see everything around the camera. Now there are no limits you choose what you want to see it preserve high quality of images at the same time providing for the widest angle possible.

Local SEO

Aladinn Technology Pvt Ltd

Local Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results- often referred to as “natural” or “organic” results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.

As an internet marketing strategy, local SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach to their internet strategies. Site owners started to recognize the value of having their sites highly ranked and visible in search engine results. The success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources.

Local search is a heuristic method for solving computationally hard optimization problems. Local search can be used on problems that can be formulating as finding a solution maximizing a criterion among a number of candidate solutions. Local search algorithms move from solution to solution in the space of candidate solutions by applying local changes, until a solution deemed optimal is found or a time bound is elapsed.

Local Search Optimization is not hinged by link structure or link popularity with links coming from outside sources. A business may get great ranking with simple a Google map. Google places site but in reality a website and a modicum of traditional SEO is still needed. Local SEO relies heavily on local links from social sites and user interaction. Social media marketing can integrate local search with websites for geographical reference Google places, and twitter local trends. Search engine optimization also relies heavily on keyword where a huge focus is on SEO.

IMPORTANCE OF LOCAL SEO FOR BUSINESS

As competition is increasing in the market and every year, millions of new sites are created and thousands of new businesses stabilize as formidable enterprises. In response, potential search visibility is actively dropping in many areas, with features such as the Knowledge Graph taking over search engine results pages and long-standing blue chip brands dominating the national search landscape. Competition is increasing, so business owners will be forced to find smaller target niches in order to achieve relevant visibility. One of the most efficient ways to do this is to optimize locally, so local SEO will only grow in importance as competition continues to increase.

HAPPY CHILDREN'S DAY FROM ALADINN TECHNOLOGY PVT LTD

Children are the future citizens of the country. The future of the country depends upon the present children. If the children do not develop in a proper way, the country’s future will be ruined. This was rightly realized by our late Prime Minister Jawaharlal Nehru. So, he advised the people to stop observing his birthday on the 14th November and to observe this day as the Children’s Day.

Since 1956 the 14th November is every year, observed in India as the Children’s Day. It is celebrated to pay tribute to the great leader of the country as well as improve status of the children all over the nation. Children love to say him Chacha Nehru because of his deep affection and love towards children. Chacha Nehru was extremely fond of the young children. At this day, special programs are run by the media on TV and radio especially for children to honor them at Children’s Day as they are future leaders of the nation.

On the Children’s Day the neglecting people will get an opportunity to think of the future of their children. The whole society will think of its duty and responsibility towards the children. They will think of what have been done for the children in the year past and what should be done for them in the year coming. Because children are the future citizens of the country and the future of the country depends upon the present children. People will know that every individual in our society has a sacred duty towards the children.

Every year on the 14th November the Children’s Day is observed everywhere in our country. People gather in meetings to discuss over the future of the children. They discuss over how to build children as the ideal citizens. They discuss about how to make the child healthy physically, mentally and morally. So, they take pledge not to neglect their children. On the Children’s Day, the children are given new garments and rich food. They are given picture books.

Children are the valuable asset of the nation and only hope of the tomorrow. Chacha Nehru decided his own birth date to be celebrated as Children’s Day forever in India to enlighten India a day by making each and every child’s future bright.

Thus Aladinn Technology Pvt Ltd Wishes Everybody A Very Happy Children's Day To All.

Importance Of Local SEO For Businesses

Local SEO

Local SEO simply means Local Search Engine Optimization, SEO simply means to promote a website on major search engines with relevant search queries.

As per the analysis search traffic is increasing day by day, also Internet users are increasing day by day, so by such data we mean that searches on major search engines are also increasing, which simply means that traffic on internet is increasing.

If we consider Google as a major search engine then we also have to consider regular updates of Google like Panda Update, Penguin Update and recently Google launched new update for Local SEO which is Google's Possum update.

For businesses and SEO strategies who depend upon traffic Generated From Local Searches Possum is very important.

Possum affects only local search results, it simply means that if anybody trying to rank  for a keywords and if he is not concerned about location, then most probably Possum won't affect him at all.

 It's Easier To Rank Businesses On Local Search Terms

 

Rank Businesses

In the past days, it was quite difficult for Local SEO professionals to rank a client's website for a specific city if their business address was just out side the city limits.
That didn't seem right to a lot of “Small Business Owners” because businesses that are in close proximity to a city often have customers that live in the city. It just makes sense that they should be able to reach them via local search results.

 

  Google Map Results Are Important 

 

Google provides extra information for Location based search queries which is very important with number of factors. Adding location to a search query is definitely a good signal, it indicates that the searcher is interested about the companies near them, not about products, topic or services because of general interest.

NAP Listing Really Matters A Lot

Nap Listing

Nap listings is basically refers to Name, Address and Location of a business place, It simply means that if all the information is correct and updated that It will be easier to optimize local search results, those businesses who share the same phone numbers and domains, then Google will filter out the duplication in content.

The advice for companies in this position is to ensure that your address is listed correctly and in full wherever it is listed – ensure your company name is mentioned along with key contacts and services where possible. Make sure you have Google My Business set up and do everything you can to distinguish from your local peers.

Difference Between Google and Facebook

Google Vs Facebook

The biggest difference between Google and Facebook 

1) Google is a never ending process whereas Facebook is meant to end:-

    

 Google is very much engineering driven - solving hard engineering technology problems - whereas Facebook was a means to an end.

2) Greater Emphasis on Content:-

    

 Google allows users to search and find content amongst the trillions of pages on the    internet, and Facebook provides a place where people could create their own content and share it with others.

3) Proactivity and Reactivity:-

    

  Facebook proactivity is best for lead generation whereas Google’s reactivity is best for immediate sales.

4) Social and Search:-

  

  Google is basically a search engine whereas Facebook is meant for social purposes. Both are highly dignified in their own terms.

5) The Battle for Mobile:-

   

 Though content will be the biggest commodity in the coming battle between Facebook and Google, the greatest battlefield will be mobile. Even now, Facebook, Google Search, Facebook Messenger and Google Maps are the most popular apps on all mobile devices. Fighting for the time people spend looking at their smartphones and tablets will be one of the most important battles in the coming war.